A Little Bit About Branding:
What is branding, you ask?
Branding is a mark, design or process that sets you apart. It’s something that makes your message stand out to those you are wishing to reach with your message.
According to Wikipedia, branding is “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
In a practical sense, brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand’s customers, its owners and shareholders. What does this mean? It’s all about leveraging what makes your business unique, its vision and the resources behind it, and making that accessible to people. When you really think about it, this is what’s at the core of your business! As they would say in corporate-speak, it’s “mission critical.”
We here at Market Me can help you to do the right branding, to develop that look and feel that you want, and we can work with you to manage and promote your brands. Let our diverse backgrounds and experience help you convey the message you want to get across to key audiences – because that’s the right way to do business.
From design, to logos, to wording, we will work with you to build a brand that stands the test of time and promotes your business, group, or organization.
If you are an existing business and things are rough for you in our current economic environment, consider rebranding with a new look and feel, to attract the type of customers that are available under the situation as it stands. You might be surprised at how quickly you are able to get “back in the black” with a good branding plan – just as the COVID pandemic and fallout creates challenges, it also creates opportunities.
We offer a FREE, (no obligation) telephone or zoom consultation to discuss your needs and put together a branding package for you. Use our contact us form to get the process moving.
The message that you send with your branding (and how the community perceives it) makes all the difference in how successful your company or organization is. Let us help you to brainstorm on how to present your message to your local community. Then, we’ll take those results and provide a professional, effective way to do outreach, to get your business running well. Ask us any questions about how to work and what works best in today’s business world.